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Brand new
creating an icon
Rugged, reliable, and ready for anything—the Icon Collection is your year-round adventure essential. Featuring our Icon Tees and Long Sleeves, this collection blends timeless style with tough, outdoor-ready performance. Crafted from premium heavyweight carded cotton, every piece is built to break in, not break down—soft, breathable, and tougher with time. Long sleeves add warmth for crisp mornings, while tees keep you cool on sun-soaked trails. With relaxed fits, durable construction, and lasting comfort, the Icon Collection is made for those who roam far and live free.
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we’re wild about
REWILD™
For the last year, we've poured our hearts and souls into crafting Wolf Bear Rewild™, and now we're here to introduce it to you.
Rewild™ will give you the chance to both trade in and acquire pre-loved Wolf Bear Collective ® adventure wear.
It's about purchasing less, valuing repairs, and swapping out gear when it's time for a change.